HW 3

Green markets and fast food places are basically opposites. I think it's safe to say most people shopping at the green market are against fast food. The green market has stands full of organic and locally grown food. It is emphasized that the food is organic and much healthier and green markets generally appeal to people who are conscious about what they eat and whether it is healthy or not. Where as fast food is completely different, it's cheap, hot, fast food thats unhealthy and usually isn't to sanitary. Yet I find myself at fast food places all the time and millions of other people eat fast food quite frequently. On the Mcdonalds sign it says "billions and billions served." Fast food consumers in general are much less concerned about where the food came from and how healthy it is. Fast food emphasizes convenience rather than health.

Green markets pose a threat to fast food places such as wendys and mcdonalds and therefore they have switched up their advertising. People have become more worried about health, as it is one of the new trends. It is evident in the mcodonalds commercials where the say their food is 100 %fresh and they advertise organic food where in reality the quality hasn't change. Mcdonalds response to green markets and their strategy is staying successful is adapting and pretending to be on the side of the people who sell food at the green markets and pretending to be healthy.

This is what makes fast food successful. They tailor their advertisements to fit the concerns or obsessions of people and they provide convenient fast, tasty food to people. Convenience is the most significant part to me, for the most part we are obsessed with convenience. We always try to find the easiest way to do things and fast food is one of the easiest ways to get a meal.